Assessing
Materials and Audiences
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Wonder whether your materials appeal
to and can be understood by your target audience? |
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Have questions about using individual interviews
or focus groups to evaluate audience response to
your materials? |
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Not sure if your materials are culturally appropriate? |
The Clear Language Group (CLG) can help you evaluate
how well your materials meet the needs of your intended
audience. We are experts at involving target audiences
in all stages of the materials development process.
Materials Analysis
We conduct extensive analyses of the reading
level, tone, writing style, organization, layout,
design, illustrations and cultural appropriateness
of your materials. We make specific recommendations
for how to make your materials easier-to-read, understand,
and use.
Audience Research—Concept Development
We help you assess your target audience’s knowledge,
beliefs, attitudes, barriers, and misconceptions about
specific topics. Using that information, we help you
tailor the content and design of your educational programs,
services, and materials.
Audience Research—Field Testing
We conduct extensive field testing of your materials
to obtain feedback from consumers, patients, and providers
before you invest in reproducing and distributing materials.
We help you decide which method of field testing is
best for your project.
We plan and conduct:
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Needs assessments |
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Individual interviews |
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Focus groups |
Recommendations and Reports
We will write a quick summary or a full report of
the findings with recommendations on how to better
reach your audience or improve your materials.
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