Create vibrant plain language that informs and persuades your audience.
The Clear Language Group creates and field tests print, multimedia, and website products on health topics and beyond. We can help you communicate clearly, persuasively, and effectively. Our creative approaches produce excellent results.
Print Materials
- Concept Development
We help you assess your target audience’s knowledge, beliefs, attitudes, barriers, and misconceptions about specific topics. Using that information, we help you tailor the content and design of your materials.
- Writing, Layout, and Graphic Design
CLG members write original text on diverse topics, such as chronic disease prevention and treatment, nutrition, maternal and child health, environmental health, mental health, managed care, and more. We collaborate with skilled graphic artists on the layout and design of your materials to make them appealing, relevant, and easy to read.
- Field Testing
We conduct extensive field testing of your materials to obtain feedback from consumers, patients, and providers. This helps ensure that your materials are on target before you commit to expensive printing and distribution costs. We help you decide which field testing method – focus groups or individual interviews – is best for your project.
- Editing and Revising Materials
We take cumbersome, confusing, jargon-filled text and rewrite it as clear, easy-to-understand information. We rewrite and revise consumer/patient information, informed consent documents, and research/technical reports.
- Materials Analysis
We conduct analyses of the reading level, tone, writing style, organization, layout, design, visuals, and cultural appropriateness of your materials. Our written reports provide specific recommendations for making your materials easier to read and use.
Multimedia Development
We provide cutting-edge solutions for a variety of communication challenges. With over 25 years of experience creating non-print materials for people with limited reading skills, we produce high-quality, low-cost multimedia products.
We create live-action and documentary videos for diverse audiences, produce instructional audiotapes and radio spots, and design CDs and DVDs for interactive applications.
Website Development and Social Media Marketing
Plain language is especially important for web-based communications. CLG members work closely with web developers to write, edit, and field test web content and design.
Whether you’re developing a website or working in Facebook, Twitter, or LinkedIn, writing in plain language is critical to your success. We know how to capture attention, get to the point fast, and keep your readers with you.