Materials and Website Development

Create vibrant plain language materials and websites that inform and persuade your audience.

Clear Language Group members can help you communicate clearly, persuasively, and effectively. Our audience-centered approaches produce excellent results.

Our services include:

  • Concept Development
    We help you assess your intended audience’s knowledge, beliefs, attitudes, strengths, and barriers. Using that information, we help you tailor the content and design of your materials and websites.
  • Writing, Layout, and Graphic Design
    CLG members write original text on diverse topics, such as chronic disease prevention and treatment, nutrition, maternal and child health, environmental health, mental health, managed care, and more. We collaborate with skilled graphic designers to make your communications appealing, relevant, and easy to read.
  • Editing and Revising
    We take cumbersome, confusing, jargon-filled text and rewrite it as clear, easy-to-understand information. We rewrite and revise consumer and patient information, informed consent documents, and technical reports.
  • Usability and Readability Analysis
    We analyze reading level, clarity of writing, layout and design, cultural appropriateness, and actionability. Our written reports provide specific recommendations for making your materials and website easier to read and use.
  • Field Testing

    We conduct field testing of your materials and websites to obtain feedback from your intended audiences. This helps ensure that your information is appealing, accurate, accessible and meaningful before you commit to expensive development costs.