Overview of the Role of Low Health Literacy in Health Care
- Increase your awareness of the prevalence of marginal literacy and the impact of stress or illness on reading ability
- Examine the special needs of consumers who have limited reading skills or who come from diverse linguistic and cultural backgrounds
Materials Design
- Learn how text, design, and illustrations can help you reach your target audience
- Develop an “eye” for what makes materials reader-friendly
Cross Cultural Communication
- Remove cultural roadblocks to the delivery of quality health care and information
- Learn what to consider when translating and interpreting across languages and cultures
Audience Research
- Learn how to get valuable consumer and patient input and feedback to shape your materials for maximum impact
Beyond Print
- Look beyond the written word and learn ways to increase the involvement of consumers, patients, and customers in their health care
- Learn how to connect with individuals who don’t read at all
Program Planning and Evaluation
- Assess your current programs and develop new initiatives that meet the cultural and literacy needs of your patients, clients, and communities
Organizational Communications Assessment
- Discover ways to audit organizational communications and meet accreditation guidelines for achieving excellence in patient/provider communication
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